More than half of travelers (55%) would rather rent an eco-friendly car than a gas guzzler, and a third (33%) prefer renting electric vehicles.
Experience with eco-friendly car rentals has been generational — 69% of Gen Z and 68% of Millennials have rented sustainable vehicles, while only 40% of Gen X and 8% of Boomers have.
On average, U.S. travelers said they would be willing to spend $22 and U.K. travelers £14 more per day on top of the standard price to rent an eco-friendly vehicle.
However, two-thirds (66%) of travelers say that rental car companies should not charge more for eco-friendly options.

Jet Setters vs. Road Trippers

When asked about their preferred modes of transportation, air travel narrowly beat out personal vehicles. However, travelers might be doing a three-point turn – since the beginning of the pandemic, 85% of travelers have gone on road trips.

Gen Z (74%) and Millennials (72%) who have been on a road trip say that the first time they’ve rented a car rather than using a personal vehicle happened during the pandemic, compared to 49% of Gen X and 16% of Boomers.